The theory revolves around the Media and media (which are 2 very different things) — where we base a lot of things and who we get it from. Agenda meaning a plan, scheme, or strategy. Setting meaning a place, time, an environment, or even what we are surrounded with. If we connect the two, Agenda-Setting primarily talks about what the society can revolve around with and its importance to the “know abouts” that makes a lot of influence on us.

Reading news from print or from twitter, Facebook, or just any social media accounts that gives information for everyone to talk about, isn’t really the real deal of it all. It may have been eye catching, it may have been based from facts, it may be viral but it’s all filtered out in a shape where it’s going to create an idea that’s so incomplete, that we will question it out for ourselves. This creates how we see, and react on the things based on what we read. It shapes how we also judge other situations and make new “news” with how we talk about them. One great example is the elections last May 2016 where the Philippines re-elected their new President, Vice president, and other board members to create a new term of “changes”. How did people know the backgrounds of the running candidates that time? How did people get to decide on who to trust? there’s a lot of ways possible but mostly it’s from what they’ll hear and see. By the start of 2016, there are already a lot of advertisements regarding candidates who can afford to create tarpaulins, posters, billboards, and commercials in order for them to get a chance to sell themselves. If we observe the similarities of all the strategies the candidates have created, we can see that their positive traits are the only ones we can hear from them. They “had” to be boastful. They “had” to hide all their flaws. Some seemed so scripted and fake but some managed to touch the hearts of people.

In the present time, we now have President “Digong”. Within 100 days, the news that we hear from all around the world about him are mostly negative. How he handles the issue of Drugs, how a lot of people has already died in a short amount of time, how he uses a lot of curse words, how he reacts about the criticism given to him about his work, and how he talks to the other delegates around the world. My point is, our president is now going through a whole lot of judgements from different societies. The descriptions about him now, compared to him when he was just a candidate was very different. The whole world was there to listen and now the whole world is here to talk. The media that has been giving us a lot of updates, shaped our point of view. The media influenced us to make decisions, if we were to support his work or not. The Philippines, as one of the top countries who’s very active in social media, depends on social media with more than half of the percent we give in listening to people talk personally. The more aware we are now, doesn’t mean we are more intelligent.

The Conceptual Model of Agenda-Setting Theory circles around the “media’s agenda”, “public’s agenda”, and the “policy agenda”. It is inside the content of the real-world indicators of the issues and our own personal experiences and interpersonal communication. The media is so powerful but it also needs the help of the public. They need to conquer the process of getting to know the way people want to talk about something — that creates, the media with the media.